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Why It Matters
A press kit isn’t for your players. It’s for the people who help share your game—creators, journalists, curators, event organizers, and platform reps.
If someone wants to write about your game, include it in a showcase, or make a video, your press kit is what they’ll look for. It’s your one-stop destination for high-quality assets and information—clean, clear, and ready to use.
Need help getting your Steam page discovered?
Check out the Indieformer Steam Marketing Guide for practical, bite-sized steps to optimise your visibility and grow your wishlist count early.
1. Factsheet / Overview
A concise game summary and essential info, all in one easy-to-copy document.
Include:
Game Art (portrait / landscape)
About the Game (short + long)
Key Features (2–4 bullets)
Developer Name + Studio (if any)
Publisher (if applicable)
Genre & Steam Tags
Platforms (confirmed & planned)
Price (USD + major currencies)
Release Date or Estimate
Website + Socials
Press Contact Email
→ Export this as PDF + .TXT and make downloadable
2. Videos & Clips
Let others show your game without screen-recording it off YouTube.
Include:
Trailers (.MP4, 1080p)
Short clips for social media (under 30s)
GIFs showing key gameplay or features
Optional: Raw gameplay footage (clean UI)
📁 Folder structure:
/presskit/video/trailer/
/presskit/video/gifs/
/presskit/video/broll/
3. Screenshots & Imagery
High-res visuals help reviewers and creators make posts fast.
Include:
6–10 screenshots (1920x1080+)
A mix of gameplay, combat, UI, and story
A few UI-free shots for flexibility
Concept art, character sheets, enemies
Developer photos (optional but great for press)
📁 Folder structure:
/presskit/images/screenshots/
/presskit/images/concept/
/presskit/images/characters/
4. Logos, Branding & Graphic Assets
Make your visual identity flexible and share-ready.
Include:
Logo (full colour + mono, PNG/SVG)
Fonts (TTF or license links)
Steam capsules, banners, thumbnails
Key Art
Icons (e.g. square formats)
Optional (but heavily recommended): Supply working files (.AI, .PSD, or .SVG)
📁 Folder structure:
/presskit/branding/logos/
/presskit/branding/keyart/
/presskit/branding/fonts/
5. Press Releases
Have past announcements, events, or funding updates?
Include:
All press releases in PDF or TXT
Group by year or milestone
Link any media coverage if relevant
📁 Folder structure:
/presskit/pressreleases
6. Download Packs
Build your assets to make sharing seamless.
Include:
All assets zipped by type
A “complete press kit” zip
Optional: separate packs for creators, press, publishers
📁 Folder structure:
/presskit/downloads/
/presskit/downloads/creator-pack/
/presskit/downloads/press-kit.zip/
7. Reference Examples
Take cues from studios who do this well.
Examples:
Ruffy and the Riverside (Notion)
Clean layout, smart branding, and easily downloadable assets.
Includes working files for full custom use by creators.
PEAK (Google Drive)
Simple, direct, and about the minimum you should strive for.
Promise Mascot Agency (Google Drive)
Plethora of assets to use, everything you’d need.
The Crimson Diamond (presskit())
The standard usage of presskit(). Use it for free to make yours.
A press kit isn’t just a folder—it’s a force multiplier.
You’re not just saving someone time. You’re making it easier for them to amplify your work, fast.
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Need Help?
If you're looking for help along the way, here are two places to start:
Game Marketing Assistance
Jake Lizarraga
A former Director of Content Marketing for a 7-figure tech startup who quit his job and switched industries to help indie devs increase the success rate of their games by adhering to Steam’s best practices. Jake is committed to providing zero-cost marketing support to indie developers with no upfront charges and revenue share agreements below 20%.
LinkedIn: linkedin.com/in/jakelizarraga
Press, Media, and Design
Josh (Indieformer)
Helping indie devs get noticed through smart packaging, clean visual storytelling, and curated visibility across the right channels. Whether you need design feedback, media outreach, or a feature slot in the newsletter, Indieformer can help you put your best foot forward.
Led by Josh — who brings over a decade of experience in film, TV, and distribution — Indieformer understands what a polished product looks like and how to make sure the right people see it.
Email: [email protected]
www.indieformer.com | @indieformer
Transparent flexible pricing: Choose between an upfront fee or 5% revenue share.
