MISS THE NEWS? WE WERE FEATURED BY KICKSTARTER:
LAUNCH KIT
I promise, the next email is back to our normal schedule with the Monthly Showcase — but we’ve got something a little different to share from behind the scenes at Indieformer HQ.
This one’s for the developers.
What started as a casual Discord comment from Jake Lizarraga — tossing out some quick advice on Steam pages — turned into a full collaboration. Between my background in film, media, and international TV distribution, and Jake’s 8+ years of marketing experience, we figured it was time to pull everything we’ve learned into something simple, clear, and genuinely useful.
So we did.
We’re calling it Launch Kit — a pair of free, focused guides designed to help your game get seen:
Steam Marketing Guide
Build a page the algorithm wants to show people.
This guide covers exactly what to do — and why — to help your Steam page rise above the noise. From timing your launch to writing better short descriptions, it’s packed with quick, actionable steps based on real-world examples.
Press Kit Guide
Make it easy for others to shout about your game.
A good press kit isn’t for your players — it’s for creators, media, publishers, storefronts, and platforms. This guide walks you through what to include, how to structure it, and why it matters, so you’re never scrambling to send someone assets again.
These are not for the average gamer (though you might be curious). They’re for the devs out there — the ones building great things who just need the right tools to give their game a shot at being seen.
We made these free because good knowledge should be accessible. If you end up updating your Steam page, send us a before-and-after screenshot — we’d love to see the difference. And if you want direct help, you can always reach out to me or Jake.
Hope these help. Let us know what you think.
The Indieformer Team
P.S. Don’t forget to share your thoughts and favourite discoveries with us via the comments, Threads, or reach us at [email protected]
