PAX AUS 2025

It’s not lost on me how lucky I am to attend events like this — and for free — right here on my home doorstep in Melbourne. In return for such a glorious experience, I’m writing this wrap-up filled with incredible games I might’ve never discovered otherwise.

Even better, I got to talk face-to-face with the people behind them. Developers, creators, and some genuinely wonderful folks who keep the indie space alive. Like the Alex’s (yes, plural) who run The IndiEXP — a marketing agency helping indie games get seen through PR, advertising, trailer support, and key art. They take a look at your whole approach and do everything they can to get your game in front of eyeballs. A great Aussie team I was lucky enough to sit down and have lunch with.

And then there’s Jenny Windom (Kimchica) — a powerhouse in the indie scene. Between her own dev work, marketing experience and running an indie game podcast, you’ve probably seen her name attached to Wholesome Games. She’s the organiser (and host) helping bring indie titles to a wider audience through publishing. We grabbed ice cream and watched the wave of PAX attendees shuffle past — a perfect moment of calm amid the chaos.

These are the moments that make it worth it. The people you get to meet, the real conversations you can only have face-to-face. They may seem small, but they matter. While I only attended two of the three PAX days (and admittedly missed the rest of International Games Week), I’m thrilled to share the games I did get to experience below. I played each one myself, so take these not just as a “you should check these out,” but as a “you should wishlist — and buy — these when they’re out.”

PAX Aus 2025 Indie Picks

PAX always reminds me why I love doing this. Behind every booth is someone who took a risk, bet on their own idea, and decided to make something real. Seeing that up close — talking with them, watching people play, feeling that spark — it’s the kind of energy you can’t bottle.

If this list does anything, I hope it helps a few of those sparks reach you too.

The Indieformer Team

Thanks for reading — and if you ever want to chat games, marketing, or the weirdness of the indie grind, we’re always lurking on Threads, BlueSky and X. Come say hi.

We’ve also put together a few free guides to help indie devs get their projects in front of the right people. You can view them anytime: Steam Marketing Guide, Press Kit Guide.

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